How to Write a Good Website Copy
Writing is all about connecting with your audience. One way to determine effective writing is the emotions, thoughts, or actions invoked throughout a written piece. The same holds true in writing a good website copy. It is a mixture of letting your creative juices flow while keeping the client’s perspective in mind and influencing them to avail your products and/or services at the end.
Creating a good website copy can be challenging but getting started can be easy. Here are some essential steps to help you get your writing game on:
- Do your research. Your website should not only be a selling tool, but it should also serve as the go-to platform for industry resources. The general rule of writing is to build your knowledge on the topic first before indulging in content creation. The web is a vast pool of ideas that you can use as references for writing rich, useful content. Take advantage of it and pull together ideas from different sources.
- Know your audience. So you’re already armed with diverse knowledge in your field. Now, you need to ask yourself – does all of this matter to my readers? Most likely, the answer will be “no”. For your copy to be more engaging and relevant, screen the information you’ve gathered from various sources and identify the most helpful ones. Distinguishing your ideal reader is one great way to know who you’re writing to and ensure you’re creating what is significant to them.
- Create an attractive headline. People are all about first impressions and your headline is the first thing they will see when browsing through your website’s content. You need to write it in a way that will peak your audience’s curiosity and drive them to continue reading the rest of the piece.
- Seduce with the body and motivate action. It’s one thing to hook your audience into reading; it’s another to make them stay. The key to retaining their excitement as they go through your content is to keep it conversational and concise, while selling the entire experience. Writing like you’re talking to readers is a great way to make your content feel personal and engaging. Encourage them to trust you through showing them that you understand their pain points and that you’re there to help.
- Moving forward, inspire your prospects to avail your offerings by having a clear and convincing call-to-action. Illustrate how life for them would be better with you and what they would miss out on. The buying process should also be easy to understand and convenient through having important information, such as contact details, readily available.
- Polish before you publish. Read through the entire content again and make sure your spelling, grammar, and conveyed messages are on point. Also check if you were able to incorporate the right keywords which will make it easier for prospective customers to find you in search results. Google Keyword Planner is a helpful tool in identifying which phrases people are already searching for. However, while including keywords in your website’s content is essential, do not overuse them as this drives readers insane and could negatively affect prospect conversion.
Writing good web copy doesn’t have to be stressful. With the right mindset and tools, getting your message across and selling to prospects will be a walk in the park. Now that you know the basics, you’re ready to type away and hit publish!