How To Choose A Colour Scheme For Your Design
Its important to choose a good color scheme for your website, whether you are a skilled designer or just starting out building your own website. Colors evoke emotions, and evoking the right emotion in your design can mean the difference between a sale, a sign up, repeat visits or losing out completely.
There are lots of colors palettes available freely to help you choose a color palette for your website or graphic design. Its necessary to choose colours that match your overall brand ‘feel’, style and try to fit it in with your brand’s vision - its possible!
For example, blue evokes a welcoming emotion, associated with stability and calming faith. Facebook use blue as a color scheme, which is inseparable from their brand image. Notice how Skype, Twitter, Facebook all use shades of blue as their house style. When you use Facebook, you feel welcome and natural using it - is this down to the color scheme? I think so.
In contrast, the color red is associated with war, danger, passion and love. It wouldnt be appropriate to use red on a site like Facebook or Twitter, as it can also cause eye strain on a bright screen. However, a shade of red or orange is suitable for an app like Tinder, where the love, passion, erotic emotion is conjured by their orange/red flame.
So, as color is so important to giving emotion to design, lets look at a few services that offer color swatches and palettes.
Color Palette Generators
Canva - Canva offers a fantastic array of color combinations with the hex codes, so you can easily find and replicate colors across all of your design. This is a favourite of ours at Oiga.
Coolors - Coolors offer an awesome generator to generate color palettes. You can change hues, and visualise the palette in beautiful columns with the hex code for easy replication. They also have a great iOS app, chrome extension and add on for Adobe software.
Both of these services are completely free, and should be a favourite for any graphic, web or social media/brand designer.
These are just a few services that offer color inspiration. Its important to manage your colors and use the same colors across your marketing materials, branding, website and apps to keep a consistent relatable brand that fits.
Oiga offers powerful color management, so when you have settled on a color palette for your projects, you can easily add the hex codes to our manager and Oiga generates a beautiful color palette with the hex code displayed on the color, so you can easily share your schemes with your team.