Advances in technology and different kinds of innovations have made it easier to reach the world than ever. Along with this growth are shifts in customer expectations and business models. The demand for effective marketing work has indeed become stronger as audiences become more empowered by and exposed to various online platforms. At a click of a button, we can now easily reach out and tap our target client base as long as we do our marketing the right way. Here are some marketing trends to watch out for 2018.