As we approach a more technologically advanced era, competition has been growing and has become tougher among business organizations and freelancers alike. Business models and principles have also already evolved establishing a whole new set of expectations among clients. Because of this, both agencies and freelancers need to be mindful of their practices in delivering products and services to optimize client satisfaction.
Writing is all about connecting with your audience. One way to determine effective writing is the emotions, thoughts, or actions invoked throughout a written piece. The same holds true in writing a good website copy. It is a mixture of letting your creative juices flow while keeping the client’s perspective in mind and influencing them to avail your products and/or services at the end. Creating a good website copy can be challenging but getting started can be easy. Here are some essential steps to help you get your writing game on: Do your research. Your website should not only be a selling tool, but it should also serve as the go-to platform for industry resources. The general rule of writing is to build your knowledge on the topic first before indulging in content creation. The web is a vast pool of ideas that you can use as references for writing rich, useful content. Take advantage of it and pull together ideas from different sources.
One of the most popular freelance businesses is web design – and just like in any other fields, determining how much to charge clients for different projects can be quite challenging. This especially happens when you are still new to the field. However, you can also be in the website building business for years and may be completely unaware that the rates you are charging don’t match the work you are rendering. This is why it is important for you, as a freelancer, to do your research first before you crunch those numbers.
Cold-calling is probably the most dreaded tasks of every salesperson out there with follow-up calls coming in second. The primary culprit behind this is the fear of rejection. Making unsolicited phone calls to potential clients can definitely be daunting since most people based generally hate being sold to. Being prepared and equipped with the right information are keys to overcoming cold call jitters and peak your prospects’ interest in your offerings. Here are four tips that you can do to execute successful cold calls.
Just starting out in web design? You can have all the skills honed to perfection, but without clients you cant make any money. But why do you want to make money from your design work? Why the hell not. You can work from home, work your own hours and set your own rules. Freelancing is becoming a lot more common place, and will continue to grow in 2018 - the opportunity to be your own boss and make money that goes straight in you pocket is hard to ignore.