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A Designer’s Guide to Enriching Client Relationships

As we approach a more technologically advanced era, competition has been growing and has become tougher among business organizations and freelancers alike. Business models and principles have also already evolved establishing a whole new set of expectations among clients. Because of this, both agencies and freelancers need to be mindful of their practices in delivering products and services to optimize client satisfaction.

Alaykka
October 2, 2018
Marketing

How to Write a Good Website Copy

Writing is all about connecting with your audience. One way to determine effective writing is the emotions, thoughts, or actions invoked throughout a written piece. The same holds true in writing a good website copy. It is a mixture of letting your creative juices flow while keeping the client’s perspective in mind and influencing them to avail your products and/or services at the end. Creating a good website copy can be challenging but getting started can be easy. Here are some essential steps to help you get your writing game on: Do your research. Your website should not only be a selling tool, but it should also serve as the go-to platform for industry resources. The general rule of writing is to build your knowledge on the topic first before indulging in content creation. The web is a vast pool of ideas that you can use as references for writing rich, useful content. Take advantage of it and pull together ideas from different sources.

Alaykka
October 2, 2018
Marketing

How To Cold Call And Find Clients

Cold-calling is probably the most dreaded tasks of every salesperson out there with follow-up calls coming in second. The primary culprit behind this is the fear of rejection. Making unsolicited phone calls to potential clients can definitely be daunting since most people based generally hate being sold to. Being prepared and equipped with the right information are keys to overcoming cold call jitters and peak your prospects’ interest in your offerings. Here are four tips that you can do to execute successful cold calls.

Alaykka
October 2, 2018
Design

How to Choose a Good Color Scheme For Your Website or Design

Its important to choose a good color scheme for your website, whether you are a skilled designer or just starting out building your own website. Colors evoke emotions, and evoking the right emotion in your design can mean the difference between a sale, a sign up, repeat visits or losing out completely. There are lots of colors palettes available freely to help you choose a color palette for your website or graphic design. Its necessary to choose colours that match your overall brand ‘feel’, style and try to fit it in with your brand’s vision - its possible!

Reece Lyons
October 2, 2018