Advances in technology and different kinds of innovations have made it easier to reach the world than ever. Along with this growth are shifts in customer expectations and business models. The demand for effective marketing work has indeed become stronger as audiences become more empowered by and exposed to various online platforms. At a click of a button, we can now easily reach out and tap our target client base as long as we do our marketing the right way. Here are some marketing trends to watch out for 2018.
As we approach a more technologically advanced era, competition has been growing and has become tougher among business organizations and freelancers alike. Business models and principles have also already evolved establishing a whole new set of expectations among clients. Because of this, both agencies and freelancers need to be mindful of their practices in delivering products and services to optimize client satisfaction.
Writing is all about connecting with your audience. One way to determine effective writing is the emotions, thoughts, or actions invoked throughout a written piece. The same holds true in writing a good website copy. It is a mixture of letting your creative juices flow while keeping the client’s perspective in mind and influencing them to avail your products and/or services at the end. Creating a good website copy can be challenging but getting started can be easy. Here are some essential steps to help you get your writing game on: Do your research. Your website should not only be a selling tool, but it should also serve as the go-to platform for industry resources. The general rule of writing is to build your knowledge on the topic first before indulging in content creation. The web is a vast pool of ideas that you can use as references for writing rich, useful content. Take advantage of it and pull together ideas from different sources.
Cold-calling is probably the most dreaded tasks of every salesperson out there with follow-up calls coming in second. The primary culprit behind this is the fear of rejection. Making unsolicited phone calls to potential clients can definitely be daunting since most people based generally hate being sold to. Being prepared and equipped with the right information are keys to overcoming cold call jitters and peak your prospects’ interest in your offerings. Here are four tips that you can do to execute successful cold calls.