Advances in technology and different kinds of innovations have made it easier to reach the world than ever. Along with this growth are shifts in customer expectations and business models. The demand for effective marketing work has indeed become stronger as audiences become more empowered by and exposed to various online platforms. At a click of a button, we can now easily reach out and tap our target client base as long as we do our marketing the right way. Here are some marketing trends to watch out for 2018.
As we approach a more technologically advanced era, competition has been growing and has become tougher among business organizations and freelancers alike. Business models and principles have also already evolved establishing a whole new set of expectations among clients. Because of this, both agencies and freelancers need to be mindful of their practices in delivering products and services to optimize client satisfaction.
Writing is all about connecting with your audience. One way to determine effective writing is the emotions, thoughts, or actions invoked throughout a written piece. The same holds true in writing a good website copy. It is a mixture of letting your creative juices flow while keeping the client’s perspective in mind and influencing them to avail your products and/or services at the end. Creating a good website copy can be challenging but getting started can be easy. Here are some essential steps to help you get your writing game on: Do your research. Your website should not only be a selling tool, but it should also serve as the go-to platform for industry resources. The general rule of writing is to build your knowledge on the topic first before indulging in content creation. The web is a vast pool of ideas that you can use as references for writing rich, useful content. Take advantage of it and pull together ideas from different sources.
One of the most popular freelance businesses is web design – and just like in any other fields, determining how much to charge clients for different projects can be quite challenging. This especially happens when you are still new to the field. However, you can also be in the website building business for years and may be completely unaware that the rates you are charging don’t match the work you are rendering. This is why it is important for you, as a freelancer, to do your research first before you crunch those numbers.
There are moments when working for an agency can make you seem like your drowning in overwhelming tasks and feel like your freedom is limited in different professional aspects. Despite the stable income and perks your agency has to offer, you find yourself unhappy and wanting to pursue your passion by being your own boss. At this point, you eventually think about starting your career in freelancing. Undergoing this transition can be quite an emotional journey. For this reason, it is important to first think about the various areas of your life that will be affected before arriving at any decision. Are you ready to let go of the consistent paychecks you’ve been receiving for the past years (or months)? How about the employee benefits you’ve been enjoying? Do you have a back-up plan in the event that freelancing doesn’t work out for you? If you’ve already figured out all the answers to these questions, then congratulations and best of luck in your freelancing journey. Otherwise, read on.
Cold-calling is probably the most dreaded tasks of every salesperson out there with follow-up calls coming in second. The primary culprit behind this is the fear of rejection. Making unsolicited phone calls to potential clients can definitely be daunting since most people based generally hate being sold to. Being prepared and equipped with the right information are keys to overcoming cold call jitters and peak your prospects’ interest in your offerings. Here are four tips that you can do to execute successful cold calls.
Just starting out in web design? You can have all the skills honed to perfection, but without clients you cant make any money. But why do you want to make money from your design work? Why the hell not. You can work from home, work your own hours and set your own rules. Freelancing is becoming a lot more common place, and will continue to grow in 2018 - the opportunity to be your own boss and make money that goes straight in you pocket is hard to ignore.
Its important to choose a good color scheme for your website, whether you are a skilled designer or just starting out building your own website. Colors evoke emotions, and evoking the right emotion in your design can mean the difference between a sale, a sign up, repeat visits or losing out completely. There are lots of colors palettes available freely to help you choose a color palette for your website or graphic design. Its necessary to choose colours that match your overall brand ‘feel’, style and try to fit it in with your brand’s vision - its possible!
Your logo is the doormat to your business - it holds an intrinsic value that should fit in with all of your branding, website design, and even business. When you see a blue square with a white ‘F’ in it, you immediately think Facebook. Or what about a yellow ‘M’? McDonalds immediately comes to mind.